Jason Weatherbed : Director / Jason Whatever : Designer
Jason Weatherbed, who has a background in design and typography, took over management of POSH Graffiti Ltd in October 2017. He instantly loved the products when he first saw them and knew he wanted to move forward with them and expand the range.
Jason studied General Art and Design before specialising in Graphic design, Illustration and Cartooning. Classing himself ‘Old School,’ he first learned to design using letraset catalogues, markers, paints and inks as computers were just starting to emerge as design tools. Progressing most of his work is now created using design software but he still starts with sketching ideas and doodling designs on paper.
Since becoming managing director of POSH Graffiti he has designed a new 23cm Lowercase range of letters and accents which both sit within the POSH Graffiti range, complimenting Emily’s original Uppercase letters.
Currently on the drawing board and in production are new designs soon to be launched on Typo Utopia.
Emily Readett-Bayley : Creator of POSH Graffiti
Emily studied Theatre design at Wimbledon School of Art in London. In 1989 she visited Indonesia working as production manager for a British theatre company who were sourcing and rehearsing in Bali. Commissioning wooden masks and props Emily noted the unique skills and beautiful natural materials used. Encouraged by the craftspeople she met she decided to combine her own design ideas and knowledge of the London Theatre and Arts with their traditional skills and resources and opened her first shop in Neals Yard, Covent Garden in 1991.
Pop-Up Shops on the edge of Soho followed and she soon sold her first lettering and added a range of interior accessories made from salvaged wood, bamboo and shells. She exhibited at Top Drawer in London in 1997 and went on to exhibit at Maison et Objet in Paris and later, Tokyo, Frankfurt and Milan. She was a pioneer in the world of stylish and eco-friendly design and an early player in the now crowded world of graffiti and letters in interior design. Her designs sold to retailers worldwide including; Bergdorf Goodman, Conran, Harrods, John Lewis, Linley, Liberty, Nina Campbell, Neiman Marcus, William Yeoward , The Victoria & Albert Museum and the Royal Society for the Protection of Birds.
Emily continues to work with the same farming community in Bali and all POSH Graffiti is still made by the same craftspeople. She manufactures for many of her original customers but nowadays she is also working with rattan basket makers and the Katingan Mentaya project in Kalimantan and the R.S.P.B in Sumatra both of whom are part of a global rainforest ecosystem restoration incentive.
For more details see emilyreadettbayley.com
Ella Kilford – Social and Photography
Ella studied BA Art History at the University of Birmingham and MA Photography at Middlesex University, London. She has been working as a freelance photographer and digital marketer for POSH Graffiti as well as for Emily Readett-Bayley for over two years now. She is passionate about Eco ethics and enjoys working with both Emily and Jason on new products and creative campaigns.
She specialises in the creative photography and digital marketing for POSH and has visited the workshops in Bali, Indonesia, where Emily’s Old English letters and decorations are made. As a keen traveller and advocate for sustainable living, she always relishes the opportunity to work with artisans, designers, thinkers and other creatives with a sustainable and ethical vision.
As well as her creative freelancing, Ella also works within the education sector, another passion of hers. She has worked in leading U.K schools, galleries, museums and cultural establishments to engage young people in the arts.
Ella is looking forward to the unveiling of the new products that Jason will be launching on the Typo Utopia website soon and can’t wait to shoot and promote them online. She is also still working with Emily to help her promote her exciting environmental projects that she is working on this year.